Networking and Reciprocation

Networking and Reciprocation The key to your networking success is reciprocation. As in any relationship, positive results and newopportunities are unlikely to unfold ifeither party feels there is a lack of reciprocation. A mutually beneficial relationship requiresa conscious effort to ensurea giveand takebalance. It is not uncommon that we see the demise of many businesses or personal relationships resulting froman imbalance in reciprocation whether it is in fact a reality or simply a feeling, the end result can be disastrous. A company vs. the employee union, a business vs. a customer, awife vs. a husband, or a professional vs. a colleague, all can result in damaged relationships and wounded reputations. Bill Gates andWarren Buffett are certainly recognized for their wealth but their success is also attributable to theirphilanthropy.Generosity and simplereciprocationgenerates positive word of mouth resulting inhighly regardedreputations. Consider the brand or image generated byMcDonalds and McDonald House, Oprah, Richard BransonandWest Jetswinning corporate culture. Although all are renowned for various reasons,theyare also well recognized and respected for giving back. Have you acknowledged the person who provided you with the lead that resulted in your last job interview? When was the last time you composed a testimonial for a supplier, colleague or friend? Did you follow up with the return call or emailas promised? Have you reviewed and accepted your LinkedIn invitations or Facebook friend invitations?Do you send out thank you notes? Successful networking is, helping those who help you!